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  1. What is SD-WAN and how does it work?
  2. Why should businesses use SD-WAN?
  3. When SD-WAN implementation makes sense
  4. Use Cases: Businesses implement SD-WAN
  5. Using SD-WAN software for better network management
  6. Blogs
  7. GFI resources for SD-WAN (Exinda)

What is SD-WAN and how does it work?

Software defined wide area network (SD-WAN) is a type of computer network that enables bonding of multiple internet access resources – such as DSL, cable, cellular or any other IP transport – to provide reliable high throughput data channels. SD-WAN abstracts connectivity options – like multiprotocol label switching (MPLS), mobile and broadband – to create a virtual enterprise wide-area network (WAN).

An SD-WAN has a virtual WAN architecture and a software-driven technology. A key element of an SD-WAN is its centralized control, so that network connections, security mechanisms, policies, application flows and general administration are separated from the associated hardware.

One can think of SD-WAN as series of encrypted tunnels across underlying services that provides application routing and optimized path selection, so packets end up


in the correct tunnel. Then from the tunnel, underlying data services determines the path to the destination. SD-WAN’s architecture enables a high-speed IP communication framework between a branch office and headquarters – as well as among branch offices – even over large geographic areas.

Why should businesses use SD-WAN?

Companies are rapidly adopting software defined wide area network technology because of its many operational and financial benefits. In fact, the International Data Corporation (IDC) predicts that the SD-WAN infrastructure market will grow at a 40.4 percent compound annual growth rate, reaching $4.5 billion by 2022. [1]

SD-WANs can solve a major business problem of ensuring reliable internet connectivity. Without robust connectivity, a business may face disruptions caused by link failures, network latency or WAN blackouts. These disruptions can be costly. Gartner estimates[2] network downtime may cost up to $5,600 per minute, or more than $300,000 per hour.

SD-WAN can help businesses – especially small-to-medium-size businesses have cost-efficient, secure, cloud-based WAN connectivity without worrying about unplanned budget spend. SD-WAN combines traditional physical networking with software-based virtual functionality. A business can make changes to the entire network at one time, effortlessly.

cost table

One of the biggest advantages of SD-WAN is controlling the policy environment more easily than before. Businesses can customize network characteristics as SD-WAN can manage multiple types of connections. SD-WAN allows for critical network applications and gives a secondary priority to high-consuming bandwidth traffic like video streaming or social media.

SD-WAN can ensure your business data flows, without interruption, by powering up the weakest link of the network and making sure it’s strong enough to support the usage. Other business benefits to using SD-WAN include:

Lower networking costsLower networking costs

By effectively supporting multiple connection types like MPLS, Ethernet and Wi-Fi, a company can choose the one that makes the most sense.

Eliminate network outagesEliminate network outages

SD-WAN lets a business automatically route traffic based on the office location and other criteria, so the network remains always available. If one office is out of internet connection, SD-WAN will reroute network traffic from another available locations automatically, with zero downtime.

Higher employee productivity and focus Higher employee productivity
and focus

SD-WAN gets employees online quickly and allows them to easily access the most-used business applications. SD-WAN also has intelligent routing, so that each employee gets the best application performance and a great user experience.

Reduce labor costsReduce labor costs

SD-WAN reduces the need to pay dedicated IT personnel to monitor the network access constantly in order to detect outages and manually switching WAN access.

Avoid on-site installation and managementAvoid on-site installation and management

SD-WAN does the installation itself. A company sends the virtualization appliance to the branch office that needs to connect to the network and IT simply plugs it in. Being preconfigured, the branch is now connected, using a single management application.

When SD-WAN implementation makes sense

A recent Gartner research report[3] identified the types of businesses most likely to benefit from implementing SD-WAN into their IT infrastructure.

If a business is looking to move a large number of applications to the public cloud, such as Office 365 or Google G, SD-WAN implementation makes a lot of sense. This is also true if an organization wants to create hybrid WAN topology by deploying internet access directly from its branch locations.

Companies will greatly benefit by transitioning to SD-WAN if they are wanting to:

  • Service more than 25 remote branches
  • Eliminate or greatly decrease on-site IT personnel from remote branches
  • Reduce the cost of conventional business-class carrier service
  • Decrease WAN management complexity
  • Deploy bandwidth-intensive and/or real-time applications to its branch offices

Use Cases: Businesses implement SD-WAN

Recent Network World articles[4-7] have featured a number of businesses – large and small – who have recently adopted the SD-WAN network model. Here are some highlights from these companies’ experiences:


Entegra Bank of North Carolina switched to SD-WAN broadband from MPLS links for its 22 branches. The institution decreased the cost of WAN connectivity by 50 percent and increased bandwidth roughly fivefold.

Specialty grocer

Northgate Gonzalez has deployed SD-WAN in its 40 specialty grocery stores in Southern California. The deployment has increased bandwidth because connections are used interchangeably through SD-WAN. Monthly connectivity expenses were reduced by up to 40 percent. SD-WAN prioritizes traffic for the grocer’s key business functions such as payments and ordering. And with the almost zero-touch appliance provisioning, installing appliances are easy. Store technicians and help desk members can get the preconfigured appliances quickly functional at each site.

Scientific equipment manufacturer

National Instruments is a US-based manufacturer of scientific equipment and software. Because it operates with 8,400 employees in 50 countries, it turned to SD-WAN to handle it complex distributed workflow. Because of SD-WAN’s zero-touch provisioning the firm saves money by not having to send engineers to all its world-wide offices.

Pharmaceutical packing manufacturer

Gerresheimer AG manufactures packaging products for medication and drug delivery devices and has 43 sites in more than 15 countries. Its transition to SD-WAN has saved Gerresheimer $10,000 a month and its MPLS has tripled in speed. The savings resulted from the company now having the leverage to negotiate MPLS contracts for higher speeds for at a reduced cost.

Healthcare clinics

Zwanger-Pesiri has 24 outpatient radiology clinics in the New York City area. The company requires a terabyte of imaging records per day and access to more than 1.2 petabytes of patient data. With SD-WAN, the medical firm now gets redundant 500Mbps broadband connections at each branch, with service contracts that guarantee bandwidth for less than what it formerly paid for single 100Mbps MPLS links. SD-WAN also makes setting up new offices much easier. Technicians can now configure a new office and connect the equipment to the SD-WAN wirelessly through LTE cards.

Training and Development

City & Guilds Group performs training and skills development in more than 100 countries. Office 365 would not run reliably over its legacy network and so the company transitioned to SD-WAN. The new deployment tripled application performance which significantly improved worker productivity.

Using SD-WAN software for better network management

In spite of all the advantages, SD-WAN control and management across multiple locations can still be a significant challenge for businesses with IT resource limitations. Many organizations are turning to third-party SD-WAN providers for SD-WAN management software solutions. One example is the Exinda SD-WAN software from SD-WAN vendor, GFI Software.

With Exinda SD-WAN, you can combine and manage up to twelve internet connections into a single, ultra-high-speed line through a bonding tunnel. With the overlay tunnel technology of Exinda SD-WAN, the application flows can be kept alive even during WAN blackouts or brownouts, providing seamless session continuity.

Exinda SD-WAN means it is not necessary to have an IT team monitoring your network 24×7 to ensure network access continuity. Exinda SD-WAN does it automatically. If primary access fails, traffic is automatically routed through the remaining WAN links.

Exinda features include:

  • High-speed connectivity from branches to the headquarters/datacenter
  • High-speed general internet access at the branch office
  • Up to 75 percent cost reduction on monthly internet access fees and a faster return on investment
  • Plug-and-play transparent installation and an advanced SD-WAN router gateway

Another feature is Exinda’s intelligent WAN automation. The overlay tunnels leverage advanced algorithms to monitor, remember, learn and react to a business’ network traffic in real-time and on the packet level. Services such as live video, VOIP, chat applications, file transfers or any other types of specific application flows are mapped onto corresponding overlay tunnels.


You Say WAN Acceleration, I Say WAN Optimization

You Say WAN Acceleration, I Say WAN Optimization

Ensure that your IT environment is adaptable to your business needs instead of trying to reverse engineer the business needs to fit your technology.

GFI resources for SD-WAN (Exinda)

Connecting Branch and Central Offices Cost-effectively and Reliably

Connecting Branch and Central Offices Cost-effectively and Reliably

See how you can take advantage of low-cost transport technologies and carrier diversity to enable fast and reliable connectivity.

Introducing Exinda SD-WAN

Introducing Exinda SD-WAN

Watch this short video to see how SD-WAN technology can help you achieve exceptional application performance on your network.

Webinar: Discover the business benefits of SD-WAN solutions

Watch this on-demand webinar to discover how you can use Exinda SD-WAN
to easily connect central and branch offices and more.

How to choose a WAN optimization solution


1 SD-WAN Infrastructure Market Poised to Reach $4.5 Billion in 2022, According to IDC. Press release August 7, 2018.

2 The Cost of Downtime. Andrew Lerner. Blog. July 16, 2014.

3 Technology Insight for SD-WAN. Andrew Lerner, Jonathan Forest, Neil Rickard and Ted Corbett. Gartner Report. September 14, 2018.

4 How to make the business case for SD-WAN. Neal Weinberg. Network World. November 7, 2018.

5 SD-WAN: The inside scoop from real-world deployments. Sandra Gittlen. Network World. October 30, 2018.

6 How SD-WAN saves $1.2M over 5 years for a radiology firm. Marc Ferranti. Network World. February 21, 2018.

7 City & Guilds Group deploys SD-WAN to improve Office 365 performance. Zeus Kerravala. Network World. April 18, 2018.